%20playeasy%20logo.png?width=150&height=34&name=(PNG%20GREY)%20playeasy%20logo.png "(PNG GREY) playeasy logo"){kind=small}
%20playeasy%20logo.png?width=150&height=34&name=(PNG%20BLACK)%20playeasy%20logo.png "(PNG BLACK) playeasy logo"){kind=small}
.svg)
Get your experiences in front
of every event visitor.
A practical guide to maximizing your reach on Playeasy — from getting event organizers to use your tools, to making sure every athlete, family, and visitor actually encounters them.
Getting the most out of Playeasy means operating on two levels simultaneously — what your destination does, and what you arm your event organizers to do.
Get organizers using your tools before the event starts.
The best window is right after the bid is won — before logistics get hectic and the organizer is still in planning mode.
Get your destination in front of every attendee before, during, and after.
Once an organizer is set up, they become your distribution channel. Your goal is to make it as easy as possible for them.
The best window to get an organizer using your tools is right after the bid is won — before the event is two weeks out and everyone is scrambling. Build Playeasy into your process early and it becomes part of the event setup, not an afterthought.
Include Playeasy in your bid package
Add your hotel booking link, Compass Tour Guide link, and event microsite information directly to your bid package or award letter. Organizers see it on day one, before they've set anything else up.
Send a post-award onboarding email
Within a week of awarding the event, send the organizer a structured email walking them through what's available — hotel booking, Compass, deals, the event microsite. Give them one place that explains everything.
Set up the event microsite
Build the event microsite on Playeasy and hand the organizer a single URL they can link to from their website, registration confirmation, and social media. One link handles hotel booking and Compass.
Give organizers a ready-to-use brief
Create a one-pager or short email template the organizer can use to communicate with their athletes and families. Remove all friction — the easier you make it, the more likely it gets used.
Get a link on the event website
Ask the organizer to add your hotel booking link or Compass link to their event website — on the homepage, "Plan Your Trip" page, or registration page.
Review results together post-event
After the event, share engagement data from Compass Insights with the organizer — organizers who see the data are significantly more likely to activate again the following year.
The weeks before an event are when athletes and families are actively researching — where to stay, what to do, where to eat. This is your highest-intent window.
Registration confirmation email
The registration confirmation is the highest-open email an attendee receives. Ask the organizer to include your hotel booking link and Compass link in it — the best digital touchpoint in the entire event lifecycle.
"Plan Your Trip" page on event website
Work with the organizer to build or populate a "Plan Your Trip" or "Visit [City]" page on their event site. Embed Compass directly on the page, or link out to booking and the Tour Guide.
Pre-event email blast to registrants
Provide the organizer with a pre-written "Getting Ready for [Event]" email they can send to registered athletes and families 2-3 weeks before, including hotel availability and active deals.
Organizer social posts pre-event
Give the organizer ready-to-post social content with your Compass link and hotel booking link, plus a QR code image so mobile users can scan straight from their feed.
On-site is your second-highest engagement window. Athletes and families are in your destination, have downtime between sessions, and are looking for things to do.
QR codes at check-in and registration
The check-in table is the single highest-volume touchpoint at any event — 100% of attendees pass through it. A QR code here captures the maximum possible audience with minimal effort.
QR code on wristbands
Wristbands are worn for the entire event — always visible, no repeated action needed after setup. Proven to drive more promotion redemptions than any other on-site tactic.
Venue signage with QR codes
Place QR code signage in high-dwell areas — lobby entrances, warm-up areas, seating sections, near concessions. Simple stands or banners are enough.
Welcome bag inserts
If the event includes a welcome bag or swag kit, add a postcard or printed QR code card. Families often refer back to printed materials when deciding what to do after a long day.
Hotel front desk collateral
Partner with hotel partners to place QR code cards or table tents at front desks. Athletes checking in are actively in "what should we do" mode.
Venue screens and video boards
If the venue has screens, ask about a QR code slide between rotations. Even a 10-second loop drives meaningful scan volume across a full-day event.
Compass Elements are built to live on any website — not just yours. The goal is to put your content, hotel inventory, and deals on every digital surface an attendee might visit.
Embed Compass on the event website
Compass can be embedded on any website with two lines of code. Visitors get a full AI tour guide powered entirely by your destination's content — without leaving the event site.
Hotel booking link on event website
Even without a full embed, a prominent "Book Hotels for This Event" button drives significant hotel revenue — the demand is there, it just needs somewhere to go.
Compass on partner and venue websites
Sports venues, parks departments, and community partners can all embed Compass Elements on their sites — turning searches into your destination's content, not a generic result.
Deals and promotions on the event page
Surface local business deals directly on the event microsite or via Compass. Businesses that see redemptions become more engaged partners.
Business listings on any relevant site
The Business Listings element lets you surface your directory on any third-party website — visitor bureaus, local media, chamber sites.
Track reach across every touchpoint
Compass Insights shows you where your engagement is coming from — which site, which partner, which placement. Use it to find gaps and prioritize next event.
When every layer is activated, a visitor who registered for an event ends up with your destination in their pocket from the moment they sign up to after they get home.
Registers for event
Gets a confirmation email with the hotel link and Compass link included.
Books a hotel
Via the event microsite — live rates, your preferred partners.
Arrives on-site
Scans QR at check-in or on the wristband — opens Compass.
Uses a local deal
Athlete discount redeemed at a local restaurant or shop.
Engagement data
Every scan, search, and redemption is captured — proving the impact and experience value delivered to attendees.
Organizer comes back
Sees the data. Activates again next year. The loop closes.
Ready to build your
distribution stack?
Talk to the team about setting up your event microsites, getting Compass embedded on partner sites, or putting together an organizer onboarding kit for your next event.