Playeasy Innovators Summit 2026
Playeasy Innovators Summit
2026

Two days of destination and event organizer collaboration. Innovation-first. No 1-on-1 appointments. Leave with products and strategies you can use before you land at home.

Date
June 15–17, 2026
Location
Ann Arbor, MI
Format
Collaborative · Innovation-First
Attending Event Orgs
NCAA
NWBA
World Axe Throwing
US Cheer
AJGA
H3
USSP
NECC
+more
For Destinations (Sports Tourism & Events)
Visitor Experience Innovation
& Event Organizer Networking
Where deals and event experiences get made. Bring your full team — walk out with tools, data, and relationships already in motion.
🤝
Intimate networking with 20+ premier event organizers
Hand-selected, qualified buyers in the same room — not a trade show floor. Real conversations that turn into real events.
All three teams, one room
Sports sales, DMO marketing & event orgs collaborating together on destination & event experiences with cutting-edge AI technology.
🎤
Live panels from industry experts
AI, visitor experience & the future of sports tourism — every session is actionable. Nothing theoretical.
📊
Real visitor engagement & event impact data
Leave with tools that prove your destination's ROI — the kind of data your board actually wants to see.
For Event Organizers
Event Experience Tech
& Destination Networking
No 1-on-1 appointment grind. Both sides of sports tourism in one room — building tools you'll actually use before your flight home.
🚫
No 1-on-1 appointment grind
Pure collaboration — both sides in one room, building together. The way it should work.
🤝
Collaborate with DMOs on event experience creation
Break down the sales walls. Partner with destinations to deliver engagement data that makes both sides better.
🎯
Pitch DMOs on stage about your event
Shark tank-style live pitches — recorded & distributed to 300+ destinations nationwide. Your event, your story, massive reach.
🧭
AI tools you can implement before your flight home
Hands-on consulting & live builds — leave with products already running on your event. Not slides. Actual tools.
Playeasy Warmup
Powered by Playeasy Warmup — Live Media Studio
The Innovators Summit is a live media production.
You're not just attending — you're part of a media experience reaching the largest digital network in sports tourism. Every organization gets a personal on-camera interview distributed to the network, plus the media asset to reuse anywhere. Your destination and personal brand walks away with over $10k in earned media value.
$10k+
Earned media value
330+
Destinations
1K+
Event orgs
4M+
Visitors reached
🎬
For DMO Marketing & Website Teams
The AI Visitor Experience
Playbook — Live.
This isn't a conference with slides about AI. It's a hands-on build session where your team leaves with Compass live on your site, your content synced, and your engagement strategy deployed.
🧭
Launch Compass on your DMO website — live
Your branded AI visitor guide goes live during the summit. Not a demo. Not a pilot. Your actual site, your real visitors.
📊
Visitor engagement data you've never had before
See exactly what visitors are asking, what they're booking, and how your destination content performs — in real time.
🏨
Hotels, deals, venues & local businesses — all connected
Your community partners become part of the visitor experience. Event Microsites, hotel booking, local deals — all embedded and trackable.
🔗
Works with your existing systems
Simpleview sync, registration integrations, existing CMS — Compass embeds into what you already have. No rebuild required.
🎓
AI optimization best practices — hands on
Learn how to structure your content for AI, optimize your event pages, and train your team on the tools that ship with Compass.
🗺
Direct influence on the Compass roadmap
Your feedback becomes features — not a form submission. The product you help shape ships before you're back at your desk.
Compass
Powered by Compass
200+ destinations live nationwide
Your AI-powered destination guide — on Playeasy, on event organizer sites, at the venue, and on your DMO website. Every interaction tracked. Every visitor engaged.
Compass AI Tour Guide
The Agenda
Two days. Two tracks.
One direction.
Day 1 — Destination & Event Experience Day
🚀
The Vision & Major New AI Product Launch
Engagement data like you've never seen before
🧭
Optimizing Event Experiences for AI
📣
Maximizing Engagement with Event Distribution
🤝
Engaging Your Community Partners
📊
Measuring Impact Beyond a Reasonable Doubt
Day 2 — Two Tracks
Sales Track
Live Event Organizer pitches on stage to DMOs — shark tank-style, recorded & distributed to 300+ destinations nationwide.
Innovation Track
AI roundtables & Compass roadmap sessions — real influence over what ships next. Not a feedback form. A conversation.
Fun in Ann Arbor
Ann Arbor is the destination.
🏓
June 15 — Opening Night
Welcome Party at Wolverine Pickleball
Play, hang out & socialize with food, drinks, and great company. The best way to kick off two days of collaboration.
🗺
Throughout the Summit
Experience Ann Arbor — Interactive Scavenger Hunt
For adults 😄 — explore the city, discover hidden gems, and compete with fellow attendees. Late night gatherings included.
🏟
The Main Event
An Unforgettable Experience at the Big House
Michigan Stadium — one of the most iconic venues in sports history. A once-in-a-career kind of moment.
Ready to build the future
of sports tourism?
Invitation only. Limited spots. June 15–17, 2026 · Ann Arbor, MI.
Register for Summit

FAQ

When is the conference?
July 15th-17th, 2026
(Recommended departure: June 18 to enjoy our closing night at Michigan Football’s Big House and after-hours celebration)
The Vanguard Ann Arbor, Autograph Collection
Ann Arbor, Michigan 
Will there be appointments?
There will not be appointments at the Innovators Summit, but there will be designated Playeasy members to give 1×1 demos and walkthroughs throughout the summit.
How much is registration?
Registration is $699pp.
How can I pay for Summit registration?
When is the registration deadline?
Registration is on a first come, first serve basis and spots are limited. We recommend registering at your earliest convenience to guarantee your spot.
Are there sponsorship opportunities?

Yes! Please reach out to Sarah Capuzzi at scapuzzi@playeasy.com for sponsorship opportunities.

When does the summit end?

The Playeasy Innovators Summit runs June 15–17, 2026.
We strongly encourage attendees to plan departure on Thursday, June 18, so you don’t miss our closing night experience at Michigan Football’s Big House and the after-hours celebration that follows.

How do I book my hotel?
You can book your hotel here by May 18th, 2026!
What is the schedule?

All Summit events take place at the The Vanguard Ann Arbor (201 Glen Ave, Ann Arbor, MI 48104) unless noted.

Monday, June 15, 2026 – Arrival & Welcome

3:00 PM – 6:00 PM
Check-in & Registration
Arrive, grab your badge, and get settled

6:00 PM – 8:00 PM
Welcome Party – Wolverine Pickleball
Kick off the Summit with casual networking, drinks, and friendly competition at one of Ann Arbor’s most social venues. Transportation will be available from The Vanguard starting at 5:30 pm.

Tuesday, June 16, 2026 – Two Worlds, One Family

The future of visitor engagement doesn’t live in disjointed departments; it lives with your marketing, web, membership & sales teams working as a cohesive unit. Day 1 is all about bringing these worlds together. Learn about the platform that makes this connection seamless, & from industry peers that are actively writing the new playbook.

8:30 AM – 9:00 AM
Breakfast
Join us in the ballroom at The Vanguard Ann Arbor for a buffet breakfast. Please feel free to eat during the opening presentations.

9:00 AM – 12:00 PM
Main Sessions & Keynotes
Unveiling of Playeasy’s newest products, vision, and major announcements

12:00 PM – 1:00 PM
Lunch Break – Working Lunch & Playeasy Training/ Demo station Open

1:00 PM – 5:00 PM
Interactive Panels & Roundtable Workshops

Sessions include:

Panel 1 – Creating the Experience
Great destination experiences start with trusted content. This panel covers how DMOs are building the foundation — setting up and customizing event pages, indexing event org websites for event-specific Q&A, and making sure every visitor touchpoint reflects accurate, curated destination information. The result: an experience visitors trust and event organizers want to be part of.


Panel 2 – Distributing the Experience
Building a great experience means nothing if no one sees it. This panel is about getting your content in front of attendees where they already are — embedded on event websites, inside attendee emails, and activated on-site at the venue. Learn the linking best practices and distribution strategies that top DMOs are using to reach visitors before they ever set foot in your destination.


Panel 3 – Engaging the Community
The best destination experiences don’t start when attendees arrive — they start weeks before. This panel covers pre-event community activation, deals and discounts that drive local spend, and post-event communication that keeps the relationship going. Learn how to turn every event into a long-term engagement opportunity for your destination and your local partners.


Panel 4 – Measuring the Impact
You did the work. Now prove it. This panel is about building a data story so clear that rights holders, commissioners, and community partners can’t argue with it. Dive into attributable engagement analytics, AI conversation reporting, and the feedback loops that help you continuously improve — and demonstrate your destination’s value beyond a reasonable doubt.

Evening

6:00 – 8:00 PM
Evening Activity to be Announced

8:00 PM – Late
After-Hours Networking at Babs’ Underground
Keep the conversations going with a relaxed, informal meet-up downtown.
📍213 S Ashley St, Ann Arbor, MI, 48104

Wednesday, June 17, 2026 – Choose Your Track: Compass & Playeasy

✔️ Compass Track (Marketing & Web Teams): Pull up a chair! This track is built around roundtable discussions on where the industry is heading & what DMOs actually need from their tools. Your feedback goes directly into shaping what we build next.

✔️ Playeasy Track (Sales Teams): Think Shark Tank, but for sports tourism. Bring your sales team to hear exclusive pitches from a curated list of event organizers actively looking for their next host destination – groups you could be welcoming to your community for their next event.

8:30 AM – Breakfast Opens
Join us in the ballroom at The Vanguard Ann Arbor for a buffet breakfast. Please feel free to eat during the opening presentations.

9:00 AM – 12:00 PM
Choose your Track: Compass & Playeasy

12:00 PM – 1:00 PM
Lunch Break – Working Lunch & Playeasy Training/ Demo station Open

1:00 PM – 3:00 PM
Closing Sessions & Summit Wrap-Up

Evening

6:00 – 8:00 PM
Exclusive Experience at Michigan Stadium (The Big House) presented by Ann Arbor Sports Commission
After two days of building the future of the industry together, we cap it at the Jack Roth Stadium Club at Michigan Stadium – one of the most iconic venues in the country, reserved exclusively for the people in this room.
📍Michigan Stadium: Jack Roth Stadium Club | 1201 S Main St Ann Arbor, MI 48104

8:30 PM – Late
After-Hours Networking at Conor O’Neill’s
Wrap up the Summit with drinks, conversation, and connections.
📍Conor O’Neill’s Irish Pub & Restaurant | 318 S Main St Ann Arbor, MI 48104

Thursday, June 18, 2026 – Recommended Departure

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Interested in attending the Summit? Connect with our team.