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How Snohomish County Sports Commission is Streamlining the Event Marketing Process with Playeasy

The Snohomish County Sports Commission has found success by effectively marketing their events on Playeasy & collaborating with Event Organizations to directly share these pages with participants. Their approach centralizes all event information, enhancing the overall event experience & allowing the Destination to leverage event data to track their actual event impact. 

Snoco Event w hotels
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About Snohomish Sports Commission

Snohomish County Sports Commission is a leader in the Sporting Event & Tourism Industry with a mission to improve the quality of life & establish Snohomish County as a premier Sporting Destination. Led by Executive Director Tammy Dunn, the Snohomish County Sport Commission team brings new sporting events to the county & helps promote & grow local sporting events, thus contributing to the Destination’s overall economy.  

Check out Snohomish Sports Commission's Playeasy Profile →

Angel Of The Winds Arena Outside Night

The Problem

  • Time consuming website landing page creation 
  • Requiring multiple team members & excessive resources 
  • Not consistently up-to-date business & hotel information connected to the page 
  • Manual sourcing & entry of business & hotel profile data, requiring cross-checking per event 

Playeasy's Event Marketing Solution

  • Centralized event information all-in-one place 
  • Start to finish event page creation in just a few minutes 
  • Automatically sync all nearby businesses with up-to-date information 
  • Quick, custom hotel special creation process with up-to-date hotel information 
  • Pull & plug any registration, ticket or hotel booking links 
  • Track real-time analytics including page views & link clicks 

The Challenge

Snohomish County Sports Commission needed a better way to centralize & share event & hotel booking information with Event Organizations & event participants. Using Playeasy, Snohomish County Sports Commission is creating SEO-optimized event microsites with custom hotel specials in minutes to share with organizations & participants, all while tracking webpage views & hotel booking link clicks. 

Check out Snohomish Sports Commission's Playeasy Profile →

“Playeasy gives us a one-stop-shop for our event marketing with all event information under one roof. Creating an event is easy & takes under 15 minutes. Participants can access registration, hotel & ticketing information, & places to eat, shop & play near the event. Each event page has a map to show participants where things to do are in relation to the event.”

Tammy Dunn
Executive Director of Snohomish County Sports Commission

The Result

Snohomish County Sports Commission began creating their event microsites on Playeasy to save time & centralize all event information in one place on a professionally designed, SEO-optimized webpage. The team creates custom hotel specials in minutes to showcase custom room block rates & booking links in one place for Event Organizations & attendees. Today, Snohomish County Sports Commission seamlessly creates & shares event pages with their Event Organization partners to provide them with a public webpage with all event information to share with their participants via email, or to input within their own websites.


Success by the Numbers

Snohomish County Sports Commission has found huge success in marketing their events on Playeasy & getting these pages in the hands of Event Organizations to share directly with participants. Their event pages have been the #1 Trending Event on Playeasy on multiple occasions, bringing their overall Destination & Facility profiles thousands of views & to the top of Playeasy’s Activity Leaderboard as well. 

  • Facility profile views = 1,112
  • Local business page views = 2,192
  • Post views = 619
  • Total views of all profile subpages = 15,160

*Numbers as of 1/1/23 - 11/06/23*

Snohomish Full Profile with Shadow

Event Marketing Success by the Numbers

The  2023 USA Gymnastics Region 2 XCEL Championships & XCEL Bronze/Silver Regional Invitational gained 3,848 page views & 30 registration link clicks, converting to $3,150 in registration leads based on registration cost. This success is all thanks to the Destination creating the event page, sending it to the Organization, & the Organization placing it on their website for participants & attendees to plan their trip.

*Numbers as of 1/1/23 - 11/06/23*

Snoco FUll Event with Shadow
“Before, we were developing a landing page for each business & event. Playeasy saves us so much time & effort & provides a professional look & easy user experience. For our gymnastics event, the Event Organizer was able to share this event on microsite on their own website. That was key to our success.”

Tammy Dunn
Executive Director of Snohomish County Sports Commission