The Snohomish County Sports Commission has found success by effectively marketing their events on Playeasy & collaborating with Event Organizations to directly share these pages with participants. Their approach centralizes all event information, enhancing the overall event experience & allowing the Destination to leverage event data to track their actual event impact.
Snohomish County Sports Commission is a leader in the Sporting Event & Tourism Industry with a mission to improve the quality of life & establish Snohomish County as a premier Sporting Destination. Led by Executive Director Tammy Dunn, the Snohomish County Sport Commission team brings new sporting events to the county & helps promote & grow local sporting events, thus contributing to the Destination’s overall economy.
Snohomish County Sports Commission needed a better way to centralize & share event & hotel booking information with Event Organizations & event participants. Using Playeasy, Snohomish County Sports Commission is creating SEO-optimized event microsites with custom hotel specials in minutes to share with organizations & participants, all while tracking webpage views & hotel booking link clicks.
Tammy Dunn
Executive Director of Snohomish County Sports Commission
Snohomish County Sports Commission began creating their event microsites on Playeasy to save time & centralize all event information in one place on a professionally designed, SEO-optimized webpage. The team creates custom hotel specials in minutes to showcase custom room block rates & booking links in one place for Event Organizations & attendees. Today, Snohomish County Sports Commission seamlessly creates & shares event pages with their Event Organization partners to provide them with a public webpage with all event information to share with their participants via email, or to input within their own websites.
Snohomish County Sports Commission has found huge success in marketing their events on Playeasy & getting these pages in the hands of Event Organizations to share directly with participants. Their event pages have been the #1 Trending Event on Playeasy on multiple occasions, bringing their overall Destination & Facility profiles thousands of views & to the top of Playeasy’s Activity Leaderboard as well.
*Numbers as of 1/1/23 - 11/06/23*
The 2023 USA Gymnastics Region 2 XCEL Championships & XCEL Bronze/Silver Regional Invitational gained 3,848 page views & 30 registration link clicks, converting to $3,150 in registration leads based on registration cost. This success is all thanks to the Destination creating the event page, sending it to the Organization, & the Organization placing it on their website for participants & attendees to plan their trip.
*Numbers as of 1/1/23 - 11/06/23*
Tammy Dunn
Executive Director of Snohomish County Sports Commission
Mark O’Marketing
VP Sales & Marketing, Xappp
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