Case Study

How Snohomish County Sports Commission is Streamlining the Event Marketing Process with Playeasy

The Snohomish County Sports Commission has found success by effectively marketing their events on Playeasy & collaborating with Event Organizations to directly share these pages with participants. Their approach centralizes all event information, enhancing the overall event experience & allowing the Destination to leverage event data to track their actual event impact. 

 
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About Snohomish Sports Commission

Snohomish County Sports Commission is a leader in the Sporting Event & Tourism Industry with a mission to improve the quality of life & establish Snohomish County as a premier Sporting Destination. Led by Executive Director Tammy Dunn, the Snohomish County Sport Commission team brings new sporting events to the county & helps promote & grow local sporting events, thus contributing to the Destination’s overall economy.

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The Problem

  • Time consuming website landing page creation 
  • Requiring multiple team members & excessive resources 
  • Not consistently up-to-date business & hotel information connected to the page 
  • Manual sourcing & entry of business & hotel profile data, requiring cross-checking per event 

Playeasy's Event Marketing Solution

  • Centralized event information all-in-one place 
  • Start to finish event page creation in just a few minutes 
  • Automatically sync all nearby businesses with up-to-date information 
  • Quick, custom hotel special creation process with up-to-date hotel information 
  • Pull & plug any registration, ticket or hotel booking links 
  • Track real-time analytics including page views & link clicks 

The Challenge

Snohomish County Sports Commission needed a better way to centralize & share event & hotel booking information with Event Organizations & event participants. Using Playeasy, Snohomish County Sports Commission is creating SEO-optimized event microsites with custom hotel specials in minutes to share with organizations & participants, all while tracking webpage views & hotel booking link clicks. 

Check out Snohomish Sports Commission's Profile
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“Playeasy gives us a one-stop-shop for our event marketing with all event information under one roof. Creating an event is easy & takes under 15 minutes. Participants can access registration, hotel & ticketing information, & places to eat, shop & play near the event. Each event page has a map to show participants where things to do are in relation to the event.”
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Tammy Dunn
Executive Director of Snohomish County Sports Commission

The Result

Snohomish County Sports Commission began creating their event microsites on Playeasy to save time & centralize all event information in one place on a professionally designed, SEO-optimized webpage. The team creates custom hotel specials in minutes to showcase custom room block rates & booking links in one place for Event Organizations & attendees. Today, Snohomish County Sports Commission seamlessly creates & shares event pages with their Event Organization partners to provide them with a public webpage with all event information to share with their participants via email, or to input within their own websites.

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Snohomish Full Profile

Success by the Numbers

Snohomish County Sports Commission has found huge success in marketing their events on Playeasy & getting these pages in the hands of Event Organizations to share directly with participants. Their event pages have been the #1 Trending Event on Playeasy on multiple occasions, bringing their overall Destination & Facility profiles thousands of views & to the top of Playeasy’s Activity Leaderboard as well. 

  • Facility profile views = 1,112
  • Local business page views = 2,192
  • Post views = 619
  • Total views of all profile subpages = 15,160

*Numbers as of 1/1/23 - 11/06/23*

Event Marketing Success by the Numbers

The  2023 USA Gymnastics Region 2 XCEL Championships & XCEL Bronze/Silver Regional Invitational gained 3,848 page views & 30 registration link clicks, converting to $3,150 in registration leads based on registration cost. This success is all thanks to the Destination creating the event page, sending it to the Organization, & the Organization placing it on their website for participants & attendees to plan their trip.

*Numbers as of 1/1/23 - 11/06/23*

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“Before, we were developing a landing page for each business & event. Playeasy saves us so much time & effort & provides a professional look & easy user experience. For our gymnastics event, the Event Organizer was able to share this event on microsite on their own website. That was key to our success.”
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Tammy Dunn
Executive Director of Snohomish County Sports Commission