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Every insight.
Every action.
Compass Advisor closes the loop your team has been missing. Real visitor intelligence across every touchpoint — surfaced, analyzed, and ready to act on. No more guessing. No more manual reports.
Advisor closes the loop
between insight and action.
Every DMO generates data. Very few have the tools to act on it. Advisor bridges that gap — surfacing what's happening across your entire visitor experience, then giving your team the AI-powered tools to improve it.
Advisor captures every visitor interaction across your entire distributed experience — impressions, conversations, hotel bookings, deals clicks — from every site you're on. Full reach visibility in one place, fully attributable to your DMO.
Advisor reads every Tour Guide conversation and identifies where your destination is falling short — questions visitors ask that your content doesn't answer well, response quality issues, and content that's missing entirely.
Advisor acts on what it finds — drafting content, building impact reports, consulting on strategy, and assembling board presentations. Your team becomes more efficient, and your product keeps getting better.
More engagement generates better signals. Better signals surface more gaps. Advisor fills the gaps. A better product drives more engagement. The loop closes — and compounds.
Tour Guide reaches visitors. Advisor makes it count.
Compass Advisor is built in two parts that work together: a suite of real-time dashboards that surface what's happening across every distributed touchpoint, and an AI analysis engine that turns those signals into content, strategy, and provable impact.
Conversation Quality Analysis
Understand how well your Compass Tour Guide is actually performing. Every conversation is automatically scored and reviewed — so your team knows exactly where responses are strong, where they fall short, and what needs to improve.
- Every Tour Guide conversation scored for response quality and relevance
- Low-scoring responses flagged and surfaced for review
- Full conversation transcripts readable in-dashboard
- Identify root causes — missing content, unclear phrasing, outdated information
- Filter by date range, deployment site, or topic to isolate issues
Conversation Volume Analysis
Track how many visitors are engaging with your Compass Tour Guide — and how that engagement is growing over time. Understand where conversations are happening, what's driving them, and how your reach is expanding across every touchpoint.
- Total conversation volume tracked across every deployment site
- Engagement trends surfaced week over week and month over month
- Breakdown by source — DMO site, event organizer pages, partner sites, QR codes
- Traffic attribution showing where your Tour Guide conversations are coming from
- Accelerating volume signals a growing, more engaged visitor audience
Elements Engagement Dashboard
See exactly how each Compass Element is performing — broken down by element type and by the site it's deployed on. Know which elements drive the most engagement, and where to double down.
- Per-element performance: AI Tour Guide, Hotel Booking, Deals, Listings, Microsites
- Per-site breakdown — which partner sites are driving the most engagement
- Click-through and conversion rates by element type
- Room block usage and live rate booking data
- Deals views, clicks, and redemption rates per offer
Keyword Analysis Dashboard
The actual language your visitors use when they talk to your Tour Guide — mapped visually over time. Spot what's trending before it becomes a problem, and see exactly where your content has gaps.
- Top keywords and phrases extracted from every conversation
- Trending topics surfaced week over week
- Questions with no good answer flagged as content gaps
- Seasonal patterns visualized — what visitors ask about in peak vs. off-season
- Filterable by event, partner site, or deployment type
From visibility to intelligence.
The dashboards tell you what's happening. The Advisor AI tells you what to do about it — and then helps you do it.
Every DMO is understaffed relative to their mandate. Six people managing dozens of townships, hundreds of partner relationships, and thousands of visitor interactions. Advisor is the multiplier that puts your team on a different level — drafting content, building reports, consulting on strategy, and assembling the impact story that keeps your funding secure.
Your team's AI sidekick.
Every DMO is understaffed relative to their mandate. Advisor is the multiplier.
Conversational Content Gaps
Understand every question and conversation visitors are having with your Compass Tour Guide. Surface recurring topics, identify content gaps, review quality scores, and read full conversation transcripts — all the intelligence you need to keep improving your destination product.
- Every conversation scored for quality and relevance automatically
- Topics auto-categorized — dining, lodging, events, transportation, and more
- Content gaps flagged where visitors aren't getting good answers
- Full transcripts readable in-dashboard without digging through logs
- Trend analysis shows what's changing week over week
Blog & Content Creation
Intelligent content drafting built on your existing knowledge base and the gaps your conversation data surfaces. Advisor creates blog posts and destination pages that directly improve your AI product — filling in what visitors are asking for and optimizing how Compass Tour Guide responds.
- Content drafts generated directly from visitor demand and gap analysis
- Writes in your destination's established voice and tone
- Blog posts, listing copy, event descriptions, and itineraries
- New content fed back into Tour Guide knowledge base automatically
- Priority queue built from what visitors are asking most
Event Impact Reporting
Turn your engagement data into a complete event impact story. Visitor engagement analysis, hotel booking attribution, and economic impact calculations — assembled by Advisor into intelligent, presentation-ready reports that prove the value your destination brought to every event.
- Economic impact calculated from actual booking and engagement data
- Per-event breakdown — exactly what each event generated
- Visitor engagement volume as direct, unquestionable proof of DMO activity
- Intelligent analysis and storytelling woven around your data
- Board-ready output — exportable and shareable
The loop is
now closed.
Tour Guide reaches visitors across every touchpoint you've deployed. Advisor captures every signal, surfaces every gap, and gives your team the intelligence to act on it. The platform is complete.