Data & Analytics — Playeasy for Destinations
Data & Analytics for Destinations

Measure your
destination's impact
in real time.

Track engagement across all of your Playeasy content to understand the true economic impact you're providing to your community — leads, hotel bookings, visitor conversations, and more, all in one place.

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10+
Built-In Report Types
Real-time
Live Data, No Lag
330+
Destinations Tracked
4M+
Annual Visitor Interactions
What You Can Track

Top-down visibility across your entire operation.

View all of your data at the destination level, then drill into any individual page, facility, business, event, or hotel. Real-time access — no waiting for monthly reports, no manual exports.

⚡

Real-Time Data Access

Track engagement across all of your content directly through your profile as it happens — no lag, no scheduled refresh.

🔭

Top-Down Visibility

View data at the destination level, then drill down into each individual facility, business, or event profile underneath.

🗺️

Geographical Heatmap

Seamlessly view the location of your visitors with automated, easy-to-understand heat-mapping across the US.

💬

AI Visitor Conversations

View summaries and the actual conversations and questions your visitors are having with your Compass AI tour guide.

📡

Source of Views

Detailed data graphs showing which sources drove the most views — so you can track campaign performance and attribution.

📈

Trends Over Time

See how your content is trending over time to inform your strategy — understand what's working and when engagement peaks.

Your Report Library

Your automated library of reports.

Every report is built and ready from day one — no setup, no configuration. Drill into any of them at any time directly from your dashboard.

🌐

Destination Profile Analytics

Profile views, engagement time & key metrics in real time.

🏟️

Facility Analytics Overview

Total engagement across all facility profiles with a custom reports page.

🏪

Local Business Analytics

Real-time views on all local business profiles — drill into each one.

🎟️

Promotion Redemption

Total clicks & scans on promotions to report partner success.

💰

Lead Economic Impact

Pre-event economic impact data across all RFPs by deal stage.

📅

Event Analytics Overview

Full report on event page views, metrics, registrations & ticket clicks.

🏨

Hotel Pick-Up Reporting

Real-time hotel booking data per event, per hotel, and at destination level.

🔗

Hotel Special Clicks

Every hotel special clicked and booked on a third-party site, tracked.

🏆

Leaderboards

Real-time rankings across all Playeasy content to see who's winning.

🤖

AI Visitor Conversations

Full summaries and transcripts of every AI tour guide exchange.

Destination Profile
Profile Analytics

Track the views across your destination profile.

View detailed reports on how many people are visiting your destination profile, where in the country they're viewing it from, and how that engagement is trending over time — all updated in real time.
Profile views and engagement time updated live
Geographical heatmap showing where your visitors are
Source attribution — search, direct, referral, and more
Trend lines to identify peak engagement windows
Drill down into individual pages and content sections
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Destination Profile Analytics
Facility Analytics
Facility Performance

Real-time visibility into your facility marketing performance.

View analytics across all of your facilities at once, then drill down into each individual facility to see how it's performing on a granular level. Know which venues are driving the most organizer interest and where to invest.
Aggregate view across your entire facility portfolio
Drill into any single facility for granular reporting
Track which facilities get the most RFP-driven views
Engagement time and visitor origin per facility
Identify underperforming listings and optimize them
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Destination Facility Analytics
Business Partners
Community Partner Reporting

Visibility across your local business partners.

View analytics across all of your local business partners in one place, then drill into each business to see how they're performing individually. Prove the value your DMO is delivering to every member of your community — automatically, without building a single slide.
Aggregate view across all business partner profiles
Drill into any individual business for granular data
Promotion redemption tracking per business and event
Partners can access their own analytics in real time
DMO retains full visibility across the entire community
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Local Business Partner Analytics
Event Analytics
Event Performance

Robust reporting on your full event portfolio.

View analytics across your entire event portfolio, then drill into each event for granular performance data. Event analytics include registration clicks, ticket purchase clicks, hotel special clicks, and full visitor engagement — giving you a complete picture of each event's real impact.
Aggregate event portfolio reporting in one view
Registration clicks and ticket purchase attribution
Hotel special clicks tracked per event and per hotel
Visitor engagement and page view metrics per event
Compare event performance across your entire calendar
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Destination Event Analytics
Hotel Booking Data
Hotel Pick-Up Reporting

Real hotel booking data across leisure & events.

View comprehensive reports of your live-rate hotel booking data — at the destination level and the event level. Drill down to see booking data for each event and each hotel, giving you the clearest possible picture of hotel pick-up performance and room block utilization.
Destination-level hotel booking overview in real time
Event-level drill-down — see pick-up per event
Per-hotel breakdown across your entire partner inventory
Room block referral tracking into hotel partner websites
Hotel special clicks tracked and attributed by source
Excel export with full booker contact information included
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Hotel Booking Analytics
AI Conversations
Powered by Compass

Gain insights from your AI visitor conversations.

Track key insights from your Compass AI Tour Guide interactions. Understand what visitors are looking for, which places they're most interested in, and how your recommendations are influencing the event experience — all through your own AI exchanges dashboard.
View full conversation transcripts per visitor session
Summarized insights across all AI interactions
See the most frequently asked questions and topics
Understand which businesses and attractions are surfacing most
Use conversation data to improve your destination content
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AI Tour Guide Conversation Analytics
Lead Reporting
Lead Gen & Economic Impact

Understand the impact of your lead gen efforts.

Track key insights from your lead generation and economic impact estimates with Playeasy's Lead Reporting. Filter by deal stage to gain insights across all of your leads — from first contact through closed business — and understand the true economic value your DMO is generating.
Full RFP and lead pipeline reporting in one view
Filter by deal stage — prospect, proposal, closed, won
Pre-event economic impact estimates per RFP
Aggregate economic impact across your full lead portfolio
Attribution back to individual events and organizers
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Lead & Economic Impact Reporting
Get started with Analytics

Every metric.
One dashboard.

Stop pulling data from five different places. Every report your destination needs — leads, hotels, events, businesses, and AI conversations — lives in one place, updated in real time.

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